BRP SEA DOO RAPID CONCEPT Transportation design 3D animation THE CHALLENGE BRP is the benchmark brand in the recreational vehicles sector. Its jet ski branch, Sea-Doo, is dedicated to water sports. The brand called on our design expertise to create a model specially adapted to river sports. Our mission? To design an aquatic vehicle that could descend rapids and then climb back up them. After in-depth analysis based on documentary research and a kayak outing, we identified three user scenarios that formed the basis of our whole project. A torrent of ideas, drawings and 3D models culminated in the final concept: We named it Rapid: an air bubble wedged between the semi-rigid outer doughnut and the central part comprising the motor and the ergonomic part. This protects the sensitive parts from impacts. This futuristic concept enables the most daring of explorers to climb a mountain via aquatic routes. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

DECATHLON PHOTOGRAPH AND ILLUSTRATION GUIDELINES Analysis Action plan Workshop Brainstorming Photograph and illustration guidelines​ In 2014, DECATHLON, the French leader in the design and sale of sports equipment, wanted to unite its own brands and refocus on its image to make it simpler, more meaningful and more impactful. In 2015, the group asked us for an analysis of its entire image library. 1.STATEMENT As a result of this analysis, significant differences in quality, image capture, image processing and light were observed. Historically, each internal brand had worked independently and with autonomy. There was a lack of overall unified artistic direction. 2.MISSION Define an overall framework that facilitates increased consistency, meaningfulness and pride. Upgrade the quality of content. Give meaning to the images to make people want to exercise. 3.ISSUES How can we bring all of DECATHLON's leader images and the group's entire image creation and production ecosystem together around a common artistic vision? How do we manage a cross-functional project for a group of more than 80,000 employees split into more than 50 internal brands? 4.STANCE Build collaborative thinking to define a coherent overall artistic direction. Assert the group's values and bring them out through images. 5.KEY STEPS An action plan was defined in order to complete this cross-functional project : Analyse Unite Deploy Apply 5.1 ANALYZE Following the initial study of the image library, the project continued with a 360° analysis internally and externally, in France and abroad. 5.2 UNITE By running internal brainstorming sessions, we defined the values and codes of the group's photography in the summer of 2016. At the heart of the discussion was a representative panel of internal and external stakeholders involved in the production or use of photos and videos. Co-writing was the key to success, as it resulted in shared support for the project. 5.3 DEploy In order to improve consistency while respecting the identity of each sport, the brand entrusted us with applying the framework to its internal brands in late 2016. To do this, we created a bespoke workshop and rolled it out to more than 20 brands. Some of the best known are QUECHUA, BTWIN, DOMYOS, OXELO, KIPSTA and TARMAK, which have just signed in 2021 with the NBA 5.4 APPLy Ensuring compliance with the photograph and illustration guidelines written to date is the responsibility of the company and its brands.​ Today, we guarantee this in the creation of advertising campaigns. 6. OUTCOME A meaningful, powerful and harmonious image library. Simplification and optimisation of the work of image stakeholders. Pride and a greater sense of belonging to the brand for its teams. 7. continuous improvement In 2023 we continue to work with Decathlon in order to promote the growth of their new internal brands. We are co-building new iconographic charts to create photo and video contents that are both impactful and unforgettable. EXPLORE FURTHER ADEO Brands of the inhabitants TRIBORD Brand platform & vision ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself AVRILEGI Social law consulting firm BILLYBELT Brand platform POINT G Brand platform & visual identity ROULE MA POULE Brand platform & visual identity FOUGANZA Editoral charter 1/1

VERTBAUDET YOU'LL LOVE BEING A PARENT Video shoot Artistic Direction ​ YOU'LL LOVE BEING A PARENT VERTBAUDET is a French brand that develops an offer for children and their mothers: childcare, toys, decoration, furniture, child and future mom fashion. ​ Under the sun of Sicily, we realized the video for the communication campaign of the new spring-summer 2022 collection. Strong in colors and emotions, we immortalized it through moments of joy and moments of games. BACKSTAGES EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

BILLYBELT TRADITIONALLY ORIGINAL Artistic Direction Fashion photoshoot Load More TRADITIONALLY ORIGINAL BILLYBELT is a brand of men's accessories and ready-to-wear that offers a sleek, contemporary and authentic range. To showcase their refined collection and highlight their different designs, we followed two modern-day hipsters out and about. In an urban yet traditional setting, we presented their products from every angle and revealed their elegance and timelessness. EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

JAGUAR FELINE LOOK Automotive design FELINE LOOK Jaguar's DNA is instantly recognisable across their entire range. It is apparent in the sleek contours of the vehicles, which are agile and powerful, refined and attractive, confident and instinctive. We designed the new headlights and tail lights of the 2020 Jaguar XE. The original car was launched in 2013 and the project's goal was to revamp its identity, both inside and out. The new LED lights are more refined and slender than the previous ones. Their shapes are inspired by the fineness of calligraphy and the thickness changes as if they had been painted with a brush on canvas. The Jaguar design is backlit, paying tribute to the brand's original and historic logo. EXPLORE FURTHER FUGUE Fiction One JAGUAR F-Pace AUDI Light urban mobility BRP SEA-DOO Rapid concept JAGUAR L-Pace - Flux Wheel DECATHLON - OXELO Brain juice PORSCHE DESIGN Put your best foot forward JAGUAR Felin look PORSCHE DESIGN A porsche on water PEUGEOT Sculpted by centrifugal force FUGUE Time in parentheses AUDI Another way of travelling 1/1

CYCLE CC WORKSHOP Video shoot Photo shooting Corporate interviews WORKSHOP Cycle Creative Club is a vibrant community of creatives offering unique opportunities for collaboration and innovation. Their mentorship programs provide access to top industry professionals and essential skills development. Cycle Creative Club wants to empower the next generation of creatives to unleash their potential and create the unexpected. ​ We have immortalized a day of workshop within this company. EXPLORE FURTHER TARMAK NBA Ready for take-off BILLYBELT Traditionally original KIPSTA Who run the world VERTBAUDET You'll love being a parent! AGIPI Photoshoot corporate DECATHLON - OUTSHOCK Fight your limits OUTSHOCK I DC COMICS Justice League MAISON CHEVALIER Sobriety & Elegance OXELO Color power TARMAK Elevate 900 LA REDOUTE Photoshoot corporate RIVERSIDE Seeking the best moments in life DECATHLON ADVANCED Nitro TT B'TWIN Let's roll OFFLOAD Beyond the pitch 1/1

DECATHLON DESIGN Artistic Direction 3D Animation Motion design DECATHLON DESIGN Décathlon commissioned us to produce a video presentation of its new "Decathlon Design" logo. In order to highlight the different aspects that come together behind the logo, we have produced a video showing the different product creation processes within the Decathlon design teams. A MEANING BEHIND EACH PLAN Through 3D animation, coupled with motion design and sound design, the logo takes shape and comes to life in different forms of drawings, vectors, 3D printing, recycling or even fluid. As the video progresses, the logo is constructed, interlocked, liquefied as the different views and close-up progresses for a dynamic rhythm. EXPLORE FURTHER DECATHLON - KIPSTA LFP NIKE Move to zero DECATHLON l RETAIL LAB Connecting people to sport experiences WEWARD Motivational walks OUTSHOCK l DC COMICS Justice League DECATHLON - OXELO Trendy scooter DECATHLON - NEWFEEL Thrills in animation RENAULT On the road to electricity DECATHLON l WEDZE Boots 580 campaign DECATHLON Nutrition & Care DECATHLON l KIPSTA WOMEN Play more DECATHLON DESIGN Logo animation DECATHLON l TARMAK Elevate 900 DECATHLON l TARMAK Hope 500 1/1

NIKE MOVE TO ZERO Artistic Direction 3D Animation Motion design Crater impact se animation "Less emissions is More style" The Crater Impact shoe is part of Nike's Move to Zero product line. This range pushes eco-design to unprecedented levels, to approach the ambitious goal of zero waste. The Nike Crater Impact stands out with its bold look. Manufactured according to an eco-responsible approach, this shoe integrates 20% of its weight in recycled materials. The animation that we imagined tells the manufacturing process of this shoe with low carbon impact. Visible seams assumed, sole made of recycled plastic particles, discover the story of the materials that make up the Nike Crater. EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media Campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

trotteur français ELEGANCE & DYNAMISM Visual identity OUR MISSION The creative team injected new life into the "LeTrot" logo to perfectly reflect the two pillars of the association: the sulky and the stirrup. Playing with perspective, the stirrup now occupies the front, showing off its elegant silhouette, while in the background the silhouette of the sulky takes shape. trotteur français Society Created on 21 October 1864 under the name "Société du Demi-Sang", the primary mission of the 1901 law association known as the "Société d'Encouragement à l'Elevage du Trotteur Français" (SETF) is to work towards the development of trotting races in France and the protection of the French Trotter breed in all its specificity. Now known as the "Société du Trotteur Français", the change to the association's logo was a natural consequence. IDENTITY In this design, the soul of the association is combined with a meticulous aesthetic, creating more than just a logo - it's a promise of limitless experiences. EXPLORE FURTHER EXOLEGEND Become part of the legend STATERA Born to balance ACENSI Unleash your digital potential WISRR Smartrr, Fastrr, Wisrr TROTTEUR FRANÇAIS Elegance & dynamism KOS.MO The #1 Astrology Network CORNULIER French excellence ADEO Brands of the inhabitants ARCANTE Group Builders of agreements OH ! LES FLEURS From emotion to creation CONFIDENCE Reveal the best version of yourself Pragmatism IT At the heart of it Avrilegi Social law consulting firm POINT G Brand platform ROULE MA POULE Brand platform 1/1

TROTTEUR FRANÇAIS THE VICTORY IS WITH LE TROT. Graphic Design Publicity Campaign VICTORY is nEEDED TROTTEUR FRANÇAIS Trotteur français society is an association that organizes and develops trotting races in France. OUR MISSION To promote its biggest competition, the Prix d'Amérique Races ZEturf and its grand finale, the Prix d'Amérique Legend Race, They called on our expertise to imagine and design its communication campaign. Our concept Our creative concept is based on the great star of these races: the horse. The iconography is intended to be eventful, exciting and dramatic. The passion Each move is accentuated and increases the spectator's emotion tenfold. The horse, which is the bearer, shines and leaves behind a trail of light filled with energy and passion. EXPLORE FURTHER ADEO Positive Tech OH! LES FLEURS From emotion to creation TROTTEUR FRANÇAIS Legend race Zeturf DECATHLON - TRIBORD Encourage endless explorations DECATHLON - KIPSTA LFP AVRILEGI Social law consulting firm ARCANTE GROUPE Builders of agreements ONU eTrade for Women DECATHLON | TARMAK Social media campaign DECATHLON - ITIWIT Explore to protect vision DECATHLON - FORCLAZ Landing Page Travel 500 DECATHLON - ARTENGO Gaël Monfils SERGIC €300 campaign DECATHLON - TARMAK Elevate 900 DECATHLON - TARMAK R900 - Build to resist 1/1

MATY CHASING TIME Art direction CGI GÉRARD MANTION TIMEPIECE COLLECTION MATY is a famous French watchmaking and jewelry brand. In 1975, the first MATY Suisse collection was born. In 2023, MATY returns to its first love and puts the Swiss Made watch back in the spotlight. Using a play of light and shadow, we choreographed the reveal animation of the GM model, a model paying homage to the brand’s founder Gérard Mantion. You can’t turn back the clock. But you can wind it up again. EXPLORE FURTHER NIKE Move to zero DECATHLON l DESIGN Logo animation BANANA 3D & VR fashion show DECATHLON l PONGORI Rollnet satisfying animations DECATHLON l SOLOGNAC Treemetic DECATHLON l COURSE D'ORIENTATION Social media campaign BRP l Sea-Doo Rapid concept DECATHLON l NEWFEEL Thrills in animation DECATHLON l KIPRUN 3D fashion show DECATHLON l TARMAK Hoop 500 DELTA NEU Airina TECHNIMA l SOPPEC Liner marker CONFIDENCE Reveal the best version of yourself 1/1

OUR EXPERTISES brand strategy Visual Identity Product design Pho tography Video 3D animatION MOTION-DESIGN Co mmunication