PRAGMATISM IT

AT THE HEART OF IT

Artistic direction

Graphic guideline

Creation of supports

TECHNOLOGY
SOME INFORMATION

Pragmatism IT is a company that supports its clients in
the definition of their IT architecture (or information technology).

They entrusted Banana with the realization of their new visual identity. This includes a new logo, patterns, a complete graphic charter, google slide presentations as well as business cards.

Extrait de la charte graphique réalisée pour Pragmatism IT

Logotype incarnant le lien réalisé pour Pragmatism IT

CONCEPT

For its new visual identity, Pragmatism wanted a logo
which puts the “P” at the center and which embodies the strong bond that the company maintains with its customers.

To support this change of identity, we also organized a portrait shooting to present a photo of each member of the Pragmatism IT team.