OH! LES FLEURS
FROM EMOTION TO CREATION
Brand platform
Visual identity
from emotion to creation
OH! LES FLEURS
Created in 1999 by Yann Vanden Schrieck,
Oh! les fleurs is a brand that creates and produces floral creations for both individuals and companies.
With a team of 14 florists, the company has four shops, all located in the Lille area. Their size and interior differ from one shop to another.
Oh! les fleurs is a family story. Yann Vanden Schrieck handed over the business to his two sons, Louis and Brieuc Vanden Schrieck, in January 2021. The two brothers have the ambition to bring renewal by "dusting off" the profession of florist and by paying more attention to environmental issues.
OUR MISSION
With the goal to franchise, Oh! les fleurs entrusted us with the design of their brand platform and their new visual identity. To complete this mission, a brand strategy was also developed.
2.WORKSHOP
With as much passion as the brand's florists, we organised workshop sessions to build Oh! Les Fleurs' new brand platform together. We then anchored it in a new floral, generous and warm visual identity, from the company's communication media to the design of the various shops.
WEBSITE
WEBSITE
MALE
a tailor-made workshop
