OXELO

COLOR MY RIDE

Artistic Direction

Studio photoshoot

Motion design

COLOR MY RIDE

OXELO is DECATHLON's urban mobility brand. The store offers a wide range of products and services that make skateboarding, quad-biking, roller-blading and scootering accessible to all.

To launch their range of roller products, the brand asked us to create a series of advertising campaigns exclusively dedicated to social networks.

Inspired by the users' world and the thrills that the sport gives them, we created a singular, striking and attractive artistic direction.

With an explosion of paint, chalk and Canson paper, we revisited these classic ingredients to make an impact and enhance a product range, giving it a punchy, energetic feel.